Economics and business administration

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Barks and bites: dog-friendly dining experiences

Barks and bites: dog-friendly dining experiences

journal contribution posted on 2024-07-08

Market Area Characteristics of Cannabis Dispensaries in Chicago

Market Area Characteristics of Cannabis Dispensaries in Chicago

thesis posted on 2024-06-19

Winning Hearts and Minds Through Stories: A Look at the 50 Most Valuable Airline Brands

Winning Hearts and Minds Through Stories: A Look at the 50 Most Valuable Airline Brands

thesis posted on 2024-06-17

The Meaning of 'Meat': Boundary Objects in the Promotional Cultures of Plant-Based Meat

The Meaning of 'Meat': Boundary Objects in the Promotional Cultures of Plant-Based Meat

thesis posted on 2024-03-19

Ryan J. Phillips

Fashion Rewind: A Segmentation of Second-hand Shoppers in Luxury Fashion

Fashion Rewind: A Segmentation of Second-hand Shoppers in Luxury Fashion

thesis posted on 2024-03-18

The Future of Fashion is Here: Integration of AI in Marketing Practices of Leading Fashion Retail Businesses

The Future of Fashion is Here: Integration of AI in Marketing Practices of Leading Fashion Retail Businesses

thesis posted on 2023-08-17

Shopping Centre Classifications: A Dynamic Approach

Shopping Centre Classifications: A Dynamic Approach

thesis posted on 2023-06-05

Experiment With Multiple Regression Models for Sales Forecast and Location Analysis

Experiment With Multiple Regression Models for Sales Forecast and Location Analysis

thesis posted on 2023-06-05

The Impacts of E-Commerce on Book Retailing: A Case Study of Indigo Books & Music Inc.

The Impacts of E-Commerce on Book Retailing: A Case Study of Indigo Books & Music Inc.

thesis posted on 2023-06-01

Elevating the Lab Grown Diamond: A Critical Review of the Contemporary Jewellery Industry

Elevating the Lab Grown Diamond: A Critical Review of the Contemporary Jewellery Industry

thesis posted on 2023-04-12

Amanda C. Memme

Noomi: the Full Experience of Starting an Online Store

Noomi: the Full Experience of Starting an Online Store

thesis posted on 2023-02-28

Lululemon's Instagram strategy: a qualitative content analysis using uses and gratifications theory

Lululemon's Instagram strategy: a qualitative content analysis using uses and gratifications theory

thesis posted on 2023-01-10

It's Alive : An Examination of Brand Humanization on Lululemon's Instagram

thesis posted on 2022-10-20

Electrifying the Market: How Traditional Automakers Are Cultivating Electric Brand Identities

thesis posted on 2022-02-16

Selling cool: a visual analysis of Apple's brand identity

thesis posted on 2021-06-11

Heather McVetty

Cannabis in Canada: a best practice guide to planning for the legalization of recreational marijuana

Cannabis in Canada: a best practice guide to planning for the legalization of recreational marijuana

thesis posted on 2021-05-25

Rethinking planning in a digital marketplace: implications of e-commerce for land use policy in Toronto

Rethinking planning in a digital marketplace: implications of e-commerce for land use policy in Toronto

thesis posted on 2021-05-25

Development of the garment brand Gaia & Dubos: target audience and best environmental and ethical practice

thesis posted on 2021-05-24

Léonie Daignault-Leclerc

Marketing #WeTheNorth: Analyzing Fandom, Nationalism, and Brand Loyalty of the Toronto Raptors Basketball Team

thesis posted on 2021-05-24

Sasha C. Ricciuti

An analytical investigation of the effectiveness of customer loyalty programs

An analytical investigation of the effectiveness of customer loyalty programs

thesis posted on 2021-05-24

Branding in Sustainable Apparel Companies: A Study on the Branding Strategies Adopted by Small-Business Apparel Companies That Practice Sustainability in Canada

Branding in Sustainable Apparel Companies: A Study on the Branding Strategies Adopted by Small-Business Apparel Companies That Practice Sustainability in Canada

thesis posted on 2021-05-24

Elsa Mary Thomas

#FollowUs: Brand connectivity and marketing techniques that attract millennials on Instagram

thesis posted on 2021-05-24

Latin American apparel: recommendations for successfully entering the Toronto fashion market

Latin American apparel: recommendations for successfully entering the Toronto fashion market

thesis posted on 2021-05-24

Isabel C. Fernandez

The Brickyards Journal Connecting Consumers To Sustainable Fashion Through Print Media

The Brickyards Journal Connecting Consumers To Sustainable Fashion Through Print Media

thesis posted on 2021-05-24

Jennifer Bilczuk

Fashion trends: how political happenings influence consumers mindsets

Fashion trends: how political happenings influence consumers mindsets

thesis posted on 2021-05-24

Valentina Marques da Rosa

SHARP: Immersive retail experiences through augmented reality

SHARP: Immersive retail experiences through augmented reality

thesis posted on 2021-05-24

Reuben Benjamin Kiblitsky

The influence of YouTube: selling luxury cosmetics in the digital age

The influence of YouTube: selling luxury cosmetics in the digital age

thesis posted on 2021-05-24

The Blonde Salad: a case study of the democratic potential of fashion blogging in a new media environment

The Blonde Salad: a case study of the democratic potential of fashion blogging in a new media environment

thesis posted on 2021-05-24

No MSG: Chinese Restaurant Menus, Monosodium Glutamate and the Trope of Risk in Shaping Chinese Culture

No MSG: Chinese Restaurant Menus, Monosodium Glutamate and the Trope of Risk in Shaping Chinese Culture

thesis posted on 2021-05-23

Fashion Window: A Conceptual Analysis Of Department Store Holiday Windows

Fashion Window: A Conceptual Analysis Of Department Store Holiday Windows

thesis posted on 2021-05-23

Making the brand : exploring the role of branding in popular music

thesis posted on 2021-05-23

#JustDoIt: Brand-to-Consumer Interaction via Twitter

thesis posted on 2021-05-23

Jackie Xuan Au Duong

B2C (Business-To-Consumer) mobile marketing for Canadian apparel retailers

B2C (Business-To-Consumer) mobile marketing for Canadian apparel retailers

thesis posted on 2021-05-23

Leticia Zertuche

Add to cart: an investigation of the efficiency of social comparisons to thin-ideal images in the context of online shopping

Add to cart: an investigation of the efficiency of social comparisons to thin-ideal images in the context of online shopping

thesis posted on 2021-05-23

Alyssa Nicole Saiphoo

Understanding Online Fast Fashion Evaluative Cues Used By Generation Y and Z Consumers

Understanding Online Fast Fashion Evaluative Cues Used By Generation Y and Z Consumers

thesis posted on 2021-05-23

Trust Me, You Should Buy This: Cosmetic Marketing and Product Reviews on YouTube

Trust Me, You Should Buy This: Cosmetic Marketing and Product Reviews on YouTube

thesis posted on 2021-05-22

Jennifer Spiteri

Why you bought it: how influences to buy sports products from personal network members differ between social media and in-person settings

Why you bought it: how influences to buy sports products from personal network members differ between social media and in-person settings

thesis posted on 2021-05-22

Rewriting Desirability an Exploration Of North American Ugly Food Marketing Campaigns

Rewriting Desirability an Exploration Of North American Ugly Food Marketing Campaigns

thesis posted on 2021-05-22

Sienna Dawn Ing Tozios

Flights of fancy: creating and communicating the elite travel experience

Flights of fancy: creating and communicating the elite travel experience

thesis posted on 2021-05-22

Building Leafs Nation: rhetorical devices in the online imagined community of the Toronto Maple Leafs

Building Leafs Nation: rhetorical devices in the online imagined community of the Toronto Maple Leafs

thesis posted on 2021-05-22

Nicole Iantorno