Toronto Metropolitan University
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Omar fares

Lecturer (Sales and marketing)

Toronto, Ontario

Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone Bank

Publications

  • Essential item purchases during COVID-19: A cluster analysis of psychographic traits
  • Defining digital fashion: Reshaping the field via a systematic review
  • Utilization of artificial intelligence in the banking sector: a systematic literature review
  • Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
  • Virtual reality: A review and a new framework for integrated adoption
  • Consumers' Drivers of Generative Pre-Trained Transformer (GPT) Conversational Bot Adoption
  • The digital divide: psychographic segmentation in the Canadian banking context
  • Digital Revolution in Modern Banking: Systematic Literature Review and Cluster Analysis
  • Digital Revolution in Modern Banking: Systematic Literature Review and Cluster Analysis

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