Omar fares

Toronto, Ontario

Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone Bank

Publications

Essential item purchases during COVID-19: A cluster analysis of psychographic traits
Defining digital fashion: Reshaping the field via a systematic review
Utilization of artificial intelligence in the banking sector: a systematic literature review
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
Virtual reality: A review and a new framework for integrated adoption
Consumers' Drivers of Generative Pre-Trained Transformer (GPT) Conversational Bot Adoption
The digital divide: psychographic segmentation in the Canadian banking context
Digital Revolution in Modern Banking: Systematic Literature Review and Cluster Analysis
Digital Revolution in Modern Banking: Systematic Literature Review and Cluster Analysis

Omar fares

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