Gandomi_Amir.pdf (16.94 MB)

An analytical investigation of the effectiveness of customer loyalty programs

thesis

posted on 2021-05-24, 14:09 authored by Amir Gandomi

An analytical investigation of the effectiveness of customer loyalty programs

History

Language

eng

Degree

Doctor of Philosophy

Program

Mechanical and Industrial Engineering

Granting Institution

Ryerson University

LAC Thesis Type

Dissertation

Thesis Advisor

Saeed Zolfaghari

Usage metrics

Mechanical and Industrial Engineering (Theses)

Categories

Uncategorized content

Keywords

Relationship marketing -- Case studies Relationship marketing -- Mathematical models Customer loyalty Consumer satisfaction Consumer behavior

Licence

Exports