Urban tourism: The growing role of VFR and immigration

Purpose. 

The purpose of this viewpoint is to offer some insights into the future of urban tourism. The discussion highlights the fact that cities are increasingly hosting immigrants who have a growing impact on how tourism is shaped. 

Approach. 

This discussion is based on a literature review and a conceptual approach 

Findings. 

The number of immigrants to cities keeps growing. These immigrants are shaping their new communities and changing local culture. They contribute to increased tourism through generating VFR travel and creating new tourist attractions. 

Limitations and implications. 

The implications of VFR and immigration on urban tourism are most visible in large urban centers that are major points of entry into a country and international magnets. They are not, however, limited to big cities.

Originality/value. 

This paper discusses a topic rarely discussed: the impact of VFR and immigration on shaping urban tourism.