The "sell-out girl" in contemporary Hollywood cinema : training future generations of capitalist consumers

Contemporary Hollywood teen films are laden with ideological themes that advertise socially appropriate behaviours for young women. The following study, using a theoretical foundation in Marxism, presents a critical examination of the naturalized codes of consumerism, femininity, and adolescent subcultures found within the medium of film. The study of "alternative" female characters in Clueless (1995), 10 things I hate about you (1999), She's all that (1999), Ghost world (2001), Thirteen (2003), Mean girls(2004) and The perfect score (2004), reveals some of the hegemonic processes of capitalism that commodify potential forms of social opposition while reinforcing dominant norms about gender expectations, class status, and conspicuous consumption.