The Rising of "Hunter Game": Social Media Marketing Plan for a Gamified Task App

This practice-based MRP developed a social media marketing plan for the "Hunter's Game" application based on PR Smith's SOSTAC planning system and marketing planning steps proposed by Marc Oliver Opresnik. By referring to existing publications and studies on social media marketing, as well as cases of sharing/gig economy service providers (e.g., TaskRabbit, Fiverr, Askfortask, Airbnb) that already exist, this Major Research Project explores existing and potential social media marketing approaches that can increase users for this app.