The Influence of Instagram Branding on Arab Fashion Designers' Careers in the Middle East: A Framework to Examine the Effect & Efficiency of Branding Strategies on Their Career Growth

As there hasn't been enough research on the effects of Instagram branding strategies on growth business outcomes in the Middle East fashion industry, the aim of this study was to investigate the effects that well-known Arab fashion designers in the region have on their businesses' growth as a result of using Instagram for branding and marketing purposes. Accordingly, in order to evaluate and respond to the research question, "How have Arab fashion designers in the Middle East utilized Instagram as a platform to promote their branding strategy?" The study created eight primary hypotheses pertaining to business growth. As well as evaluating the impact of their branding choices on their professional development, three prominent Arabic fashion designers were selected based on a range of variables, from the microscopic to the macro, based on their follower count. The research results have demonstrated that key factors, when applied to a company's branding strategy, directly influence career growth in a swift and significant way. These factors include the right communication through conveying the right brand image; the right targeting through choosing the right customers while taking into account their aspects, motivations, and entire journey; and, in addition, the research results have demonstrated that consistency in communication is also crucial for the branding strategy to be successful.