Succession of the image

As technology evolves and spheres of information dissemination begin to converge, now is a crucial point to become critical with how these factors are beginning to influence architecture. It is important to understand the ways in which we consume architecture is affecting the architecture we produce. Is architecture a handful of money-shot renderings creating idealised moments captioned with generic copy and paste, or buried in books on shelves? Or have we as architects decided that mechanical reproduction is unable to capture the essence of architecture and that it can only be experienced? The succession of the image is the challenging of conventional methods of communication utilized by the architectural artifact. In focusing on the possibilities afforded via technological advances emerges a variety of mediums for the creation of spatial narratives. The image has progressed and disseminated architecture to this point and it is important to continuously ask what is next.