Serendipity and Digital Media Entrepreneurship Teams in Remote Work Ecosystems

The COVID-19 pandemic has drastically altered and upended the way we learn, work and interact with each other. Human interaction in virtual spaces, specifically video conferencing platforms, has become the “new normal,” and the pandemic will most likely impact how we continue to interact with each other in the future. Serendipity, the notion of accidental information discovery, which often occurs during water cooler moments between team members that fuel some of the greatest advancements in business, technology and medicine, is a phenomenon that is almost non-existent in Digital Media Entrepreneurship remote work ecosystems. This paper aims to explore how social connectivity may help nurture serendipitous interactions in Digital Media Entrepreneurship teams working remotely. I conducted the study using a qualitative questionnaire and a complementary focus group. In addition, I analyzed data using thematic analysis that allowed me to understand the experiences of Digital Media Entrepreneurship teams working remotely.