Poverty and the media : mainstream newspaper coverage of anti-poverty activism

In the twenty-first century, the mass media is increasingly seen as having a very pervasive influence: the extent and reach if it simply cannot be ignored. In communities large and small, and in countries all over the world, the mass media has the ability to set agendas and influence public opinion. In North America, the mass media is particularly ubiquitous; from television, to the internet, to newspapers, it has become difficult to avoid mass media products.