Phoenix : Rebirth of the Fashion Image

The objective of this practice-based master’s research project is to explore how theory on photography, communication and mythology can be illustrated by the format, layout and design of a 120 page alternative fashion publication in such a way that it provides insight into the relationship between mythology and the fashion image and an alternative perspective on the fashion image that goes beyond profit-driven motives. This project explores methods of collaboration and creativity by appropriating various works, personal projects, and those of contributors and collecting them into one context: the Phoenix publication. The methods of appropriation, détournement, meta, and corpse exquisite are used in the creation of this project in terms of individual submissions, layout, formatting, and the understanding of the publication as a whole.