Palate: The App for Finding Restaurant Faster

This Major Research Project (MRP) aims to investigate the impact of the on-demand economy, millennials’ digital habits, and the emergence of super apps on the restaurant-finding process. Currently, restaurant-goers are presented with multiple specialty applications to complete different tasks when evaluating restaurants. The current process of deciding on a restaurant is both time-consuming and inefficient. This project aims to propose a solution to this problem in the form of an early-stage super app called Palate. Palate is a mobile application that aims to streamline the process of discovering restaurants from the moment a restaurant-goer begins their search to the moment they confirm a reservation. This paper will discuss design principles, theories of the on-demand economy, restaurant-goers digital habits, super apps and the rationale for designing a restaurant super app interface.