Let's talk madness: a critical discourse analysis of personal stories used in the Bell Let's Talk campaign

This study analyzes a sampling of the personal stories used in the Bell Let’s Talk campaign, an annual mental health awareness campaign started in 2010 by Bell, a large Canadian telecommunications company. Using the method of critical discourse analysis, this paper discusses the ideologies regarding madness, race, and gender that inform the communications of the Bell Let’s Talk campaign. This MRP aims to create an awareness of the limitations of such campaigns and the effects that these representations may have on the way we view madness and mad people.