Launch minds: launch your child's future - a business case

According to a 2018 Ipsos survey 7 in 10 parents (70%) advocate the idea of having their children involved in extracurricular activities because of their perceived benefits (Simpson, 2018). However, many of them face the problem of spending countless hours researching available activities, leading to much wasted effort with no valuable results in return. The Launch Minds business case focuses on how a digital solution aimed at aggregating and filtering information, can allow parents to research, find, and register all their children within one platform. In turn, it discusses how this can lead to a cost-effective solution that encourages children to get involved in a diverse range of activities.