It's Alive! Using Linked Open Data to promote discovery within artist-run centre collections

The Western Front Society's Reverie: Noise City (2005) is a website platform originally built to present live performance art for their annual "Art's Birthday" event. The Reverie website envisions a "virtual city" where online audiences witness these performances and today serves as an archive for the web-streamed events. Despite its innovative nature, the website's content remains largely undiscoverable and hard to access due to the limited terminology exposing the website to search engine queries, the lack of a sitemap in HTML for the website sub-links, and the absence of structured machine-readable data. Using the Reverie website as case study, I argue for the use of Linked Open Data technologies within artist-run organizations hoping to improve discoverability of their multimedia assets. I create a machine-readable document to advance the Reverie website's Search Engine Optimization (SEO) and provide an outline of my methodology to be used by like-minded archivists and artists.