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Impossible or Inevitable?: Suggestions for Future Youth - Police Communication Online

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posted on 2021-05-24, 08:49 authored by Zoe Zettel
A lack of provincial standardization for social media use by Ontario police officers has limited the progression and success of community policing among young populations. The abundant success of police-youth communications in-person is evident in studies from studies by Anderson et al. (2007), Hinds (2007), and Leroux & McShane (2017); these results suggests that increased social media communications between youth and officers would prove beneficial. However, the barrier between the community policing principles outlined in Ontario’s Mobilization and Engagement Model (MEM) and actual police practice echo structural issues that have plagued Ontario policing for decades. Recent literature from Hawkes (2016) and earlier literature from Leighton (1991) demonstrate the ongoing struggle to translate theory into practice. Combining a qualitative content analysis of Twitter data alongside semi-structured interviews with police officers, this study identified MEM strategies used by officers on social media, as well as additional strategies introduced by officers on an individual basis. Findings indicate that there are inconsistencies between officer perceptions of their communications with youth and that of their actual practice. The discovery of four additional strategies used to accomplish community policing on social media suggests that the MEM should be restructured to accommodate for technological advances. Officer social media use varied but a strong commonality included the fear of damaged reputation or job loss-- indicating a greater need for standardization to instill confidence in officer social media use. While provincial standardization would benefit officers, it should not be restrictive as humanistic elements such as information dissemination and personalization derived from officer freedom on social media were most often noted as beneficial to both officers and youth.





Master of Professional Communication


Professional Communication

Granting Institution

Ryerson University

LAC Thesis Type