How to Apply Neuromarketing and Customers' Psychology Biases to a Digital Startup's Brand

The research of neuromarketing and customers' psychology has been widely discussed over recent years in the digital business world. This paper provides an overview of the previous and current research in this field and analyzes how human brains can impact unconscious purchase decisions. This paper will also include neuromarketing theories and different techniques used in digital marketing research. Furthermore, to support the findings of this paper, a research project will be conducted. The primary research methods are qualitative research and research creation. The research methodology includes content analysis, two case studies, and a website and packaging design creation. This project aims to apply findings from neuromarketing and consumer psychology biases to a digital startup brand. The proposed startup is an online subscription service that provides a box of art supplies coupled with a virtual engaging and educational art class with an online community platform where children can share their work and receive feedback on their work. The research aims to explore practical ways to deliver the branding message and persuade customers to purchase the product. A reflection on the creative process is documented in the research paper. This research project will help entrepreneurs create a practical and effective marketing and branding strategy for their startup digital brand during this global pandemic.