Health and beauty portrayals in youth-targeted print magazine advertising : where does the disabled body fit?
thesisposted on 2021-05-24, 10:48 authored by Sabrina Siu
Using a visual semiotic analysis and qualitative interview of physically disabled individuals, this study evaluates the definitions and representations of beauty in the "Western" context in relation to, and contrasting portrayals of, physical disability in mainstream magazine advertising. The study finds a lack of representation of disability in advertising, with persistent implications that being physically different is associated with unattractiveness and, therefore, social undesirability. Directions for future research in advertisement portrayals, media reception, and the development of educational programs are presented.