Toronto Metropolitan University
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Hands off my data! A comparison of privacy representations and expectations on Facebook

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posted on 2021-05-22, 10:35 authored by Hayley Fuller
This MRP examines user expectations of online privacy in relation to how Facebook represents privacy in their Statement of Rights and Responsibilities. The prevalence and ubiquity of online social networking sites like Facebook have caused academics and individuals alike to reexamine their understandings and expectations of privacy in relation to online settings. As such, the specific purpose of this study is to better understand how the concept of privacy may be understood differently by social network users and the social networks themselves. In this paper I use the Fair Information Principles (FIPs) set out in the Personal Information Protection and Electronic Documents Act (PIPEDA) to analyze user comments made in relation to proposed changes to Facebook’s Statement of Rights and Responsibilities. I find that both Facebook and users share a focus on concerns regarding limiting the use/disclosure/retention of personal information, and consent to have this information collected, and that users pay particular attention to Section 2.3 of the Statement of Rights and Responsibilities. I show that Facebook represents privacy conceptually in the Statement of Rights and Responsibility as in/accessibility, while users expect privacy to be enforced as data-control.





  • Master of Professional Communication


  • Professional Communication

Granting Institution

Ryerson University

LAC Thesis Type

  • MRP