Globalization and media imperialism : a case study of the Slovak Republic's television media structure and content

An increase in the global circulation of symbolic commodities allows for both new and older forms of mass media to re-construct the ways in which individuals identify with themselves and with their own cultures. The goal of this project was to employ former communist Slovakia as a case study in order to examine the global circulation of symbolic commodities, specifically television programmes. This paper outlines Slovakia's television media structure and its development from the communist era to its current form. Secondly, it employs content analysis and articulation theory as methodologies in order to place Slovakia's television into context with two cultural theory theses; the media imperialism thesis and the globalization thesis. It was found that the [sic] as a result of several historical and political changes, the current conjuncture of Slovakia's television media includes a large number of American entertainment programmes, some domestic productions and a European structure of broadcasting