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Gamified Elements in NFT Products: A Design and Prototype for Providing a Gameful Experience to Consumers

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posted on 2024-06-17, 22:33 authored by Yanbo Xing
The NFT market received a significant amount of attention beginning in early 2021 (Bamakan et al., 2022). However, this market is still in development, and many innovations are waiting to be explored. This paper studies how gamification strategies can be applied to NFT products, and affect consumer decision-making. Previous research shows that gamification has been effective in other business fields on increased user engagement.Aproduct design and prototype was made to demonstrate my research, which highlights increasing user engagement through gamification strategy. In the product design, users are highly encouraged to engage with other users and create their vision of unique NFT. This paper fills the gap of gamified NFT product design and planning, and potentially could be the framework for other Web 3.0 products.

History

Language

eng

Degree

  • Master of Digital Media

Program

  • Digital Media

Granting Institution

Ryerson University

LAC Thesis Type

  • MRP

Thesis Advisor

Lorena Escandon

Year

2022

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    Digital Media (Theses)

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