Exploration of affordances in subscription-based digital magazines

This study analyzed 128 digital magazines through the lens of affordance theory in order to analyze the current state of digital publishing and establish a framework for the design and development of digital magazines. Twenty affordances were identified and categorized into four distinct groups: extend content, community involvement, utility, and entertainment. Overall, a nonlinear relationship between the number of digital subscriptions and the variety of affordances implemented in a magazine was identified. Additionally, the 20 affordances identified were analyzed against three previously established frameworks, including Gibson’s original categorization of perceived, hidden, and false affordances. This study provides valuable information for the media industry regarding the application of the theory of affordance and how it applies to digital magazines. In order for a digital magazine to be perceived as a successful adaptation of the print issue, it must provide the end user with a unique and immersive experience