In the digital age, technology and digital media shapes virtually every aspect of our lives. Poetry, which has seen a surprising revival in recent years, is no exception. One of the most popular contemporary poets today is Rupi Kaur, made famous for her verse posted on the social media platform Instagram. This MRP seeks to answer the following research questions:
1) In what ways has the digital age effected contemporary poetry?
2) What role has digital media played in shaping the success and formal elements of Rupi Kaur’s body of work?
This MRP begins by offering a brief history of poetry’s relationship with media and an account of how poetry is produced and consumed in the digital age. The core of the MRP is a case study of contemporary Insta-poet Rupi Kaur. Through qualitative visual and textual analysis, the case study considers: 1) Kaur’s poetry, 2) her Instagram content, 3) her readership, and 4) the criticisms of her work. As to the discussion, the analysis of the four categories reveals that Kaur’s rise to Instagram fame is due to three factors: 1) Kaur’s use of social media, 2) her readership’s values, and 3) the publisher’s motives. To conclude, this MRP offers some suggestions for future research, including identifying poets suitable for additional case studies.