Employee and Workforce Adaptation as a Result of Artificial Intelligence Deployment

Over the last decade (2010-2020), society saw many technological advancements that significantly impacted our lives and forever changed the world and its perception. Various algorithms are now embedded in our lives and have the ability to drive consumer behaviour. Artificial Intelligence has the advantages of rapidly digesting large volumes of data, exposing trends and patterns utilized for personalization and customization, and achieving the best possible outcome. However, society lacks the understanding of the price that will be paid for the adaptation to new business models. This research investigates the current trends and predictions for labour market changes and their societal impact and provides recommendations aimed at managing and adapting the workforce to the societal changes that resulted from the wide adoption of AI-powered tools. Additionally, this study describes the consequences of AI implementation and its effects on the labour market and outlines the threats of the significant increase in the unemployment rate using qualitative analysis of the secondary data. Recent publications from industry experts are reviewed, and predictions for the labour market are synthesized.