Communicating Mental Health Online: An Analysis of Discourse Surrounding Teletherapy Applications

This MRP explores the ways in which teletherapy experiences are being communicated online. The study has examined how influencers on YouTube have communicated the effectiveness of popular teletherapy applications and revealed a number of insights regarding users' perspectives on the value of online therapy services. Through a thorough analysis of the themes and sentiments in YouTube videos and comments, this MRP explores whether or not teletherapy is viewed as a legitimate, established, and ethical substitute to traditional therapy. The study also analyzes influencer marketing practices and the public's response to individuals who profit off of the promotion of mental health services. Through this analysis, the study offers insights into which elements of YouTube videos are used to communicate authenticity and trustworthiness to audiences. The findings demonstrate that individuals are having broader discussions on the appropriateness of influencer marketing within the mental health space. The findings also reveal that teletherapy users are not outwardly debating whether teletherapy can be beneficial, but rather, in what conditions the applications can be most suitable for individuals. The study demonstrates the increasing awareness of the importance of taking care of one's mental health and the growing appreciation of digital alternatives to traditional therapy. The individuals recounting their journeys offer insightful perspectives on what creates a positive and effective teletherapy experience.