Commercializing Innovation In Residential Energy Retrofits In Toronto: A Case Study Involving Gemeni NTED®

Retrofitting Canada’s existing housing stock to increase energy efficiency of dwellings is an opportunity to reduce energy consumption and greenhouse gas emissions. Gemini Nested Thermal Envelope Design (NTED®) is an innovative building retrofit that drastically reduces energy consumption. However, this innovation’s potential can only be realized once it has achieved widespread market acceptance. Using Gemini NTED® as a case study, an innovation commercialization model was applied to energy retrofits to aid in establishing an appropriate commercialization strategy for Toronto. Market research conducted within this study identified external factors affecting commercialization, barriers to innovation adoption and competitive forces affecting profitability. Economic valuation evaluated discounted monetary savings from reduced energy consumption. Results show that the retrofit market is moderately attractive and conducive to earning profits. Results related to Gemini NTED® show that Gemini may have commercialization potential for retrofitting older electrically heated homes especially in Canadian provinces with high electricity rates. Results arising from a soon to be completed Gemini NTED® pilot will confirm capital costs and economic benefit.