This research explores the level of private sector engagement in the implementation of Green Infrastructure (GI). The literature review, case study analysis, and interviews with private sector practitioners revealed the current state of GI use in the City of Toronto and identified barriers experienced by the private sector in its implementation. Historically, cities have relied on the use of conventional grey infrastructure to collect, transport, and treat stormwater. As Climate Change is shifting precipitation patterns, grey infrastructure is increasingly failing to provide adequate control of stormwater runoff leading to water quality degradation and increased flooding. GI effectively manages stormwater at-source and provides a multitude of ecological, economic, and social benefits. However, research has demonstrated that there is opportunity to further engage the private sector in the use and implementation of GI in developments. The findings reveal that GI will continue to become more mainstream through further knowledge sharing, clear definition, and increased financial incentives.