Assessing senior perspectives' towards ride for free public transportation: a case study in Oakville, Ontario

This research investigated the Ride for Free Public Transportation program for seniors in Oakville, Canada. Using a mixed-methods approach, participants were surveyed (n=131) to understand their travel behaviour, and interviewed (n=16) to understand their perspectives towards taking public transportation. While 63% of seniors said that the Ride for Free Transit Program did not impact their travel behaviour, 37% said that it increased their public transit use. The most popular reason for seniors to use public transportation was taking it by themselves. Some interview respondents said that they used public transportation because they would not have to ask others for rides or they did not have access to a car. Seniors suggested that more education of how to use the bus and transfer could increase senior ridership. This research may aid other municipalities considering similar programs, which could help to sustain the independent mobility of seniors.