Analysis and redesign of the Clubhouse: The weaknesses of the Clubhouse user interface and finding ways to improve the user experience

The Clubhouse model is an audio-based platform launched worldwide in March 2020 when people faced the COVID-19 pandemic. At first, the social media app Clubhouse had just a few thousand users, mainly Silicon Valley tech workers and venture capitalists looking to connect for the long haul. However, Clubhouse today has millions of users, making it worth almost four billion dollars.

As this platform seems efficient and innovative, it has recently lost many users since the number of people infected with COVID-19 decreased, and people returned to their daily life. The Clubhouse needs to be more vital to survive on its own. Almost as soon as Clubhouse's popularity took off, more prominent platforms in the social media space, such as Twitter, LinkedIn, Facebook, and even Spotify, followed suit. They have all launched or are developing features to compete with Clubhouse (Kurutz 2021). The Clubhouse is the first one dedicated solely to audio. Still, it must learn quickly to grow and improve its weaknesses! This research project was written using the study and analysis of the Clubhouse platform and its users' experience. In this project, we plan to improve the user experience of the Clubhouse by creating a new design and adding valuable options.