Among four traveller types in the Greater Toronto and Hamilton Region, who uses ride-hailing?
Despite the rising popularity of ride-hailing, planning practitioners are still learning about the use and management of the service. This paper seeks to uncover who the primary users of ride-hailing are through a cluster analysis using traveller behaviour and mobility tool variables, where four traveller types are identified -- Multi-Modal Super-Sharers, Auto + Private Mobility Travellers, Car-Dependent Travellers, and Low Mobility Travellers. This paper finds that current auto-oriented travellers are not using ride-hailing, as demonstrated by Mobility Travellers and Car-Dependent Travellers. Additionally, ride-hailing is primarily used by non-auto-oriented travellers. The largest proportion of regular ride-hailing users, Multi-Modals Super-Sharers, are the youngest, are more educated, have access to the largest variety of mobility tools, and travel the most. For Low Mobility Travellers, the most vulnerable group based on household income, educational attainment, employment status, and car ownership, ride-hailing is filling a transportation gap. Understanding who uses ride-hailing is a key component in understanding the potential changes in travel behaviour.