Amazon's Re-Construction of Entrepreneurship?

<p dir="ltr">This paper aims to provide a new theoretical framework regarding the individuals' roles in the contemporary labour market, focusing on multinational corporations such as Amazon. With the rise of the digital economy, there has been considerable debate surrounding whether those retailers that sell their products through the Amazon Marketplaces, for example, are either labourers or entrepreneurs. However, it seems neither side of the debate has been able to conceptualize the phenomena comprehensively yet. Given the significant disparity between those individuals and Amazon's warehouse workers, I argue against categorizing them as labourers. I would moreover discuss that the individuals are not entrepreneurs either since they do not fit the standard specifications of entrepreneurship associated with innovation. Considering the aforementioned, I propose that the precarious individuals of the digital economy (i.e., entrepreneurs) are tenants responsible for safeguarding their landlords' (e.g., Amazon's) capital or what I term as (digital) 'land' in this paper. </p><p dir="ltr">Keywords: entrepreneurship; Amazon Marketplace; ownership; land; hegemonization; digital economy</p><p dir="ltr"><br></p>