A traveller's digital identity: an analysis of current mobile travel apps and tourist behaviours for better digital discovery in urban environments

The purpose of this research is to improve an understanding of travellers as users of mobile travel applications (apps). Research was conducted on travel motives, mapping and navigation-related technology, as well as mobile travel app attributes to find the best design and performance solutions for user engagement. Secondary research and a competitive analysis of current mobile travel apps was performed to rate the effectiveness of app interfaces. Using these findings as a guide, it proposes an interactive self-guided travel app under the title DROP/PIN. DROP/PIN allows travellers to explore urban environments in real-time through personalized interests, big data, instant messaging and navigational technology. Through this implementation, a prototype of the app was created. DROP/PIN aims to foster a traveller’s digital identity through constant personalization and data recognition, social interactions by profile compatibility, and a common interest in global exploration.