AR Fitting Room and Beyond
Over the years, the AR technology has started to bloom, more and more customers are enjoying using their mobile device to experience this advanced technology. This research project mainly focuses on creating an AR integrated fitting room mobile application or prototype which offers a more detailed and refined virtual try-on experience. It has a five-stage process: Detection, detect user’s body features and setup referencing points. Selection, we will generate a specific body type for users to choose according to the user information we gathered. Interaction, fashion items can be freely try-on on the user's virtual body. Acquiring, users can simply go to the retailer website through our app. Social hub, where users can share their fashion try-on and share it within the community. This application can be utilized in physical retail fashion stores, fashion e-commerce, and basically anywhere with a mobile device. The design of the AR fitting room will be focusing on improving user flow, customer satisfaction, brand engagement and brand acceptance.
History
Language
EnglishDegree
- Master of Arts
Program
- Digital Media
Granting Institution
Ryerson UniversityLAC Thesis Type
- MRP