Is it the “outstanding universal value" of heritage really global? : Measuring reputation using social media

Web 2.0 and social media play an important role nowadays in our society, not only from a user perspective, but also on an academic perspective. The data and information production based on the user-generated content is an important source to conduct scientific studies, specially the new geospatial information that exists due to the widespread of technological devices that capture the geospatial data. The main objective of this research is to assess if we can measure the brand awareness, with a focus in the reputation component, using geospatial user-generated content with an approach as a geographic problem. In this paper is identified the main research question and objectives, the methodological approach and the expected results regarding this Doctorate Thesis in Information Management.