Desiring Under the Proper Guise

[Introduction:] "According to the thesis of the guise of the normative, all desires are associated with an appearance or judgment to the effect that the object of desire, or at least something systematically related to the object of the desire, satisfies an important normative property or figures in an important normative relation.  This thesis has held promise, according to many, to explain why motivation by desire rationalizes or makes intelligible, and doesn’t merely explain, action.  And it holds promise to yield a non-mysterious source for normative epistemology that is not debunked by empirical observations that affect has strong effects on our moral judgments."