[First paragraphs]: "Until recently, Twitter’s blue checkmark logo was (for better or worse) a trusted mark of authenticity. But under the façade of democratizing the platform, Elon Musk allowed the blue checkmark to be purchased by anyone — with unsurprisingly chaotic results.
Impersonators soon made use of the blue checkmark, with negative consequences for those brands, companies and public figures who had their Twitter accounts impersonated."