Bottom-up, audience-driven and shut down: How HuffPost Canada left its mark on Canadian media

From prioritizing diversity to a bottom-up editorial process and using traditional marketing practices to develop journalistic stories, HuffPost Canada was a digital-first innovator. Then it was shut down. 

It’s now been a year since the small newsroom closed. Trying to make a big impact, HuffPost Canada fought against the narrative that it prioritized free content over quality journalism. Those who worked there thought they were playing an important role. Now that it’s shuttered, they’re moving on to different newsrooms, bringing experience that could influence practice across Canadian media.