Toronto-Area Ethnic Newspapers and Canada's 2011 Federal Election: An Investigation of Content, Focus and Partisanship

Canada's political class is embracing ethnocultural news media with increasing zeal, highlighting the need to understand the role of these news organizations in the political process. This study investigated coverage of Canada's 2011 federal election in five Toronto-area ethnocultural newspapers. The publications, which carried campaign news to varying degrees, provided coverage that was distinct in many ways from mainstream media. Content such as the focus on ingroup candidates had the potential to strengthen community bonds while more general election news equipped readers with information that would facilitate participation in society through informed voting. Analysis of reporting about the Conservative Party of Canada, which pursued an aggressive ethnic media strategy, identified no clear pattern of stories with explicitly biased content. In most newspapers, however, the CPC did enjoy an advantage in that it received more coverage than the competition.