This article critically analyzes current sign language policy trends and related sign language ideologies regarding interpreter provision and the institutionalization of sign language interpreting in Canada. Particular attention is paid to issues of representation in the provision of interpreters for government emergency briefings during the COVID-19 pandemic. Based on the provision of interpreting services for COVID-19 briefings, sign language interpreting as a profession in Canada is revealed as problematic. This is particularly true regarding the institutionalization of the profession and how existing social hierarchies and ideologies are consolidated with respect to diverse deaf people and interpreters.