Promoting Professionalism and Academic Librarianship: Observations on the Marketing of the M.L.S.

Despite the requirement for librarians to hold an MLS or equivalent, many librarians have not sought opportunities to publicize their credentials. In the college and university environment, this is surprising given the importance placed on credentials and advanced degrees. A brief survey of academic library websites reveals that few are using the web to publicize librarian credentials, and as a result, are missing opportunities to promote their expertise and advanced qualifications to their community.