Toronto Metropolitan University
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Ethnic Retail Neighbourhoods: Place Making and Branding

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journal contribution
posted on 2022-10-27, 14:19 authored by Antonie Schmiz, Zhixi Cecilia ZhuangZhixi Cecilia Zhuang
Introduction Urban areas continue to be attractive destinations for migrants. In these urban areas, migrants use their ethnic networks to ease the settlement process and often form residential hubs. The creation of these residential hubs is frequently followed by ethnic retail agglomerations. Many cities, in turn, regard their increasing ethno-cultural diversity as an opportunity for branding.