Predictive modeling is a key technique in auto insurance rate-making and the decision-making involved in the review of rate filings. Unlike an approach based on hypothesis testing, the results from predictive modeling not only serve as statistical evidence for decision-making, they also discover relationships between a response variable and predictors. In this work, we study the use of predictive modeling in auto insurance rate filings. This is a typical area of actuarial practice involving decision-making using industry loss data. The aim of this study was to offer some general guidelines for using predictive modeling in regulating insurance rates. Our study demonstrates that predictive modeling techniques based on generalized linear models (GLMs) are suitable in auto insurance rate filings review. The GLM relativities of major risk factors can serve as the benchmark of the same risk factors considered in auto insurance pricing.