Donating behaviour and attitudes:  an exploratory study of the differences in age cohorts

Meinhard, Agnes G.; Foster, Mary K.

doi:10.32920/ryerson.14640672.v1

Meinhard_Agnes_G.pdf (984.1 kB)

Donating behaviour and attitudes: an exploratory study of the differences in age cohorts

journal contribution

posted on 2021-05-21, 17:26 authored by Agnes G. Meinhard, Mary K. Foster

Given the decrease in government support of the voluntary sector, non-profit organizations will be increasing their fund-raising activity. This exploratory study investigates the differences in donating behaviour and attitudes among younger (18-34) and older (35+) Ontarians.

Keywords: CVSS, Centre for Voluntary Sector Studies, Working Paper Series, TRSM, Ted Rogers School of Management