Toronto Metropolitan University
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Donating behaviour and attitudes: an exploratory study of the differences in age cohorts

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journal contribution
posted on 2021-05-21, 17:26 authored by Agnes G. Meinhard, Mary K. Foster
Given the decrease in government support of the voluntary sector, non-profit organizations will be increasing their fund-raising activity. This exploratory study investigates the differences in donating behaviour and attitudes among younger (18-34) and older (35+) Ontarians.
Keywords: CVSS, Centre for Voluntary Sector Studies, Working Paper Series, TRSM, Ted Rogers School of Management