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Using Multi-Criteria Analysis to Estimate Retail Site Attractiveness for the Huff Model

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posted on 2024-10-08, 20:33 authored by Claus RinnerClaus Rinner, Renacin Matadeen, Stephen J. Swales

The Huff model is an advanced trade area delineation technique widely used in retail site selection. It is based on site attractiveness and distance, and models probabilities of customers patronizing specific retail locations. In this research, we examine the suitability of multi-criteria analysis (MCA) to estimate the attractiveness parameter in the Huff model. In a case study of shopping centres in Toronto, we illustrate that MCA provides a suitable framework for retail site attractiveness. However, variations in the MCA technique have noticeable impacts on the Huff model results. 

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C. Rinner, R. Matadeen*, S. Swales (2019) Using Multi-Criteria Analysis to Estimate Retail Site Attractiveness for the Huff Model. In V. Fast, G. McKenzie, R. Sieber (eds.) SKI-Canada 2019, Proceedings of the Conference on Spatial Knowledge and Information - Canada, Banff, Alberta, Canada, February 22-23, 2019

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English

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    Geography & Environmental Studies

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