Storytelling with Business Resources.pdf

This chapter outlines a storytelling teaching model (including a Mad Libs activity) for a one-shot library instruction session aimed at students new to market research. The session uses storytelling as a method of framing and organizing the research process: encouraging students to visualize industries or companies as characters in the story they are building, identify gaps in their story that need to be filled by research, use a storyline to define the limits of their research subject, and explore related fields, populations, and more using a story model.

From the edited monograph Teaching Business Information Literacy